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Warning Sought for Energy Drinks
Posted on Nov 10, 2008
The U.S. Food and Drug Administration (FDA) has been urged to implement more regulations for increasingly popular energy drinks. A letter has been sent to the FDA, which was signed by one hundred scientists and physicians, that requests these regulations due to the high caffeine content that puts young drinkers at risk of caffeine intoxication and higher rates of alcohol-related injuries.
Roland Griffiths, a neuroscientist at John Hopkins School of Medicine in Baltimore, wrote the letter to the FDA. The letter requests that the FDA require the energy drinks’ caffeine content be listed on the can, to limit the amount of stimulant allowed in the drinks and to require warning labels.
The United States is the largest consumer by volume of energy drinks in the world, accounting for almost 290 million gallons in 2008, according to Zenith International, a British consulting group. That equates to 3.8 quarts per person per year. The U.S. market for energy drinks was estimated at $5.4 billion in 2006, according to Packaged Facts, and is growing exponentially each year, at a rate of 55 percent annually.
Griffiths authored a paper in September, addressing the topic of caffeine energy drinks, which was published in the journal, Drug and Alcohol Dependence.
Red Bull, which is the top-selling energy drink in the United States, has 80 milligrams of caffeine per 8.3 ounce can, which is equivalent to a cup of coffee, says spokeswoman Patrice Rudden. Rudden says that the amount of caffeine in Red Bull falls far below the 400 milligrams per day caffeine limit at which “the general population is not at risk from potential adverse effects from caffeine,” according to health authorities around the world.
Energy drinks are targeted toward young men as performance enhancers, as advertisements and promotions are typically tied to extreme sports. These drinks, which include Full Throttle, AMP Energy and No Fear, are marketed as a way to increase endurance, reaction time and concentration.
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